At what point does a regular vehicle become a luxury one?
In trying to find one defining element, instead I came up with a bunch of what it’s not – it’s not price nor number of units sold, it’s not the type of gas it uses. It’s not the number of features it’s equipped with, nor the type of materials it’s finished with, plus everyone’s benchmarks of luxury are different.
Read it online at Autonet.
The only argument that seems to hold is in regards to the one thing that can’t be held or touched – perception. Perhaps that’s it, then – luxury is defined by whoever’s advertising dollars are better at convincing us that something is high-end.
All ‘Keri on Driving’ columns here.