It’s a dichotomy – a quieter engine is a more technologically advanced and efficient one. But the problem is we consumers still associate noise with power, so automakers are faking it.
Read it online at Autonet.
My proposed compromise:
So to the automakers – not sure this is your best idea, guys. Buyers aren’t happy, and the lack of information on your sites makes you seem shady.
I propose a compromise: keep adding the fake engine sounds, but also tell the buyer that you did. Then add an FAQ to your website on how to disable it, or better yet, add in an “off” switch.
All ‘Keri on Driving’ columns here.