In Design, Millimetres Matter

I chatted with Ford & Lincoln’s head designer Moray Callum, the gentleman who basically gives Ford its face.

We laughed lots, I said how great it is he’s bringing hard buttons back, turns out being an auto designer is a rather morbid job, and I asked what one thing makes him the most nuts.

Read it online at Autonet.

Favourite line:

5th paragraph – Moray’s metaphor on why millimetres matter – imagine altering a face in Photoshop, 8mm here and 6mm there and woah, a totally different face is looking back at you.

Second favourite: 

Moray: You still have to design for the idiot that doesn’t wear a seat belt.

All ‘Keri on Driving’ columns here.



Contributing to Jaguar’s #GoodToBeBad Campaign

(… it’s in the hat …)

Jaguar’s #GoodToBeBad marketing campaign
is how a Jag is the perfect car for crime.

It’s in promotion of their F-TYPE. I wrote about it for the paper, here.

As the automaker says, “instincts are key, but some tricks can be taught.”

They even produced a video series which includes titles: how to “Sound Like a Villain,” “Drive Like a Villain,” how to have “Villainous Style,” and why it’s important to always “Have a Plan.”

I’ll add another topic:
“How to Cheat at Motorsports” – click here

Blog tag = F-TYPE

The Jaguar XKR