My First Vacation in Years

Hi from way south in the States! Land of giant everything, styrofoam cups and real nice people.

I’m gone all week back Sunday and probably I should’ve posted something about my absence earlier but I’ve been so excited it never occurred to me, sorry.

I _was_ going to blog my trip but once down here I realized nah, this is a vacation, so no.

I can’t just shut it off though, I’ve still been documenting.

So next week I’ve got all kinds of stuff to tell you including why I love it here, descending into a missile silo, shooting an HK MP5 on auto, walking through a turn-style into Mexico, and whatever else happens to me.

TTYS

Xo Keri

 

A Cool Conference

A total success according to me, because I learned a LOT. I’ve been to many conferences over the years, and to be honest they’re mostly meh… keynotes full of hot air and pontificating while the “networking you’ll do!” being sold as the best part. Not the Art of Marketing.

Gary Vaynerchuk was great of course; you already know how I feel about him.

Above that’s Jeffrey Hayzlett CMO of Kodak.  Get this… 15 years ago Kodak sold $15 billion in film, last year they sold $200 million… woah, I know. He was great because he brought old school business sensibilities to the online world, and with relish at that.

By far though, my favourite was the Avinash Kaushik’s analytics talk, because FINALLY I heard someone of authority say what I’ve been saying for years… [paraphrased]

… it’s not the amount of hits and visitors you receive, it’s the level of                    engagement that matters.

I’ve been saying this since 1999, because let’s be real – if you want hits, oh I’ll get them for you…. by doing a shady deal and buying thousands of views for pennies. But how will that help you or I? It won’t; all it will do is screw up our analytics.

The rule-of-thumb online is: for every 1 comment there are 20 visitors who were there but didn’t say anything.

And so wit: these are the stats for my video, Let’s have a Staring Contest shortly after I posted it and before I put the link out anywhere…. so these are pure numbers here:

21 views, 5 comments, 2 likes…. that’s approximately 25% which is 20% higher than the average 5%.

Not bad not bad. Quality over quantity.

And now this will be a post I send to potential sponsors and advertisers.

Thanks again for inviting me, Art Of Marketing!

 

 

 

Hello, I'm President

On Friday I went to the bike show here in town and reinstated my Presidency. I went around all week saying as much, “ya I’m just reinstating my presidency”, ha.

Click here for a better photo from last week of my team members, because look, all the camera went to meeeeeee.

This’ll be my third year at this, and my team is riding for The Canadian Explorer again.

Click to watch, Exploring Cycling.  Not gonna embed that twice in one week, seems tacky.

Here’s to a great season fellow riders!

The Best Blonde in Toronto

Go see Brennen if you would like world-class blonde hair. No dramatics, he’s the one who does Canada’s top models and magazine covers.

BrennenDemelo.com 416 301 1072

Coming soon is a video we shot this weekend, “Blow Out Boot Camp”… great tips coming soon about making your hair as voluminous as when you leave the hairdresser.

PS – like how I titled this post? Cheeky.