A Cool Conference

A total success according to me, because I learned a LOT. I’ve been to many conferences over the years, and to be honest they’re mostly meh… keynotes full of hot air and pontificating while the “networking you’ll do!” being sold as the best part. Not the Art of Marketing.

Gary Vaynerchuk was great of course; you already know how I feel about him.

Above that’s Jeffrey Hayzlett CMO of Kodak.  Get this… 15 years ago Kodak sold $15 billion in film, last year they sold $200 million… woah, I know. He was great because he brought old school business sensibilities to the online world, and with relish at that.

By far though, my favourite was the Avinash Kaushik’s analytics talk, because FINALLY I heard someone of authority say what I’ve been saying for years… [paraphrased]

… it’s not the amount of hits and visitors you receive, it’s the level of                    engagement that matters.

I’ve been saying this since 1999, because let’s be real – if you want hits, oh I’ll get them for you…. by doing a shady deal and buying thousands of views for pennies. But how will that help you or I? It won’t; all it will do is screw up our analytics.

The rule-of-thumb online is: for every 1 comment there are 20 visitors who were there but didn’t say anything.

And so wit: these are the stats for my video, Let’s have a Staring Contest shortly after I posted it and before I put the link out anywhere…. so these are pure numbers here:

21 views, 5 comments, 2 likes…. that’s approximately 25% which is 20% higher than the average 5%.

Not bad not bad. Quality over quantity.

And now this will be a post I send to potential sponsors and advertisers.

Thanks again for inviting me, Art Of Marketing!

 

 

 

This is THE Marketing Conference to Attend

It’s the Art of Marketing at the MTCC March 7.

I’ve been invited to attend, and click here for the KeriBlog $50 off promo so you can come, too! We can hang out with other marketing people and trade tips.

I’m most excited to hear these three speak:

Guy Kawasaki because hellooooo Cheif Evangelist of Apple, and specifically, he’ll discuss, “how to influence what people will do while maintaining the highest standards of ethics”.  

Avinash Kaushik because analytics and are so interesting, and something I would like to be better at.  And Avinash’s thing is you can do it in a hour/day, which is great because there is never enough time.  Oh time.

And oooooof course Gary Vaynerchuk.

Remember that time I interviewed Gary?  Love him.

Hope to see you there, learning is fun and if you see me yell hi!!

(don’t forget to use this code to register and save 50 bucks).

Took A Little Break from my Blog

Since Saturday.  Sometimes I just like to, sometimes I don’t feel like putting things online, so I don’t.

It always passes and I love it again, which is now.

So Hi!

Some things you missed… I dressed quietly like this, and randomly, was driven a lot.

One of My Top 5 Things to Do Ever – Sit cross-legged eating red candy while being driven around looking at stuff

A fancy BFF dinner.

I could have ordered pasta with squid ink. And look at that top menu item under “Chef’s Play”… sorry for the grainy photo, yes I did.

Went to another Hacks & Hackers event.  There was some ScribbleLive which is sick, that’s a great chat by Allison Martell about statistical data analysis, and remember that photo-incident in the Metro, and how well they handled it? This is Chris telling that story.

I remember that well, it was kinda like a “thing” on Twitter. Twitter was different back then.

There’s a huge conference coming up if you’re into online marketing anything… The Art of Marketing… March 7 at the MTCC.  I’ll tell ya more about it soon, but Guy Kawasaki, Gary Vee, it’s gonna be great.

Found that sword, put in car.

From February 2011

Pretty things from Valentine’s Day.

Which I still think is dumb…………. it just makes a lot of people feel bad.

Next video is likely, “The Trash Couture Photoshoot at an Airbase” (working title), TTYS!