Designing a Strong DRG and Graphic Signature

Know how there’s those kind of cars, you see one from a distance, it’s features can’t be made out but you can just tell – it’s a Whatever.

Design Speak: this vehicle has a strong DownRoad Graphic,
its Graphic Signature is solid.

Speaking with Kevin George – Ford’s Exterior Design Manager – we learn about the DRG, and how when confronted with an advancing object, the mind goes through “3 reads”, and how that fits with vehicle design.

Read it online at Autonet.

Favourite line:

Everything described above – this “graphic signature” – is happening during the day, but the designers also have to pull this off at night. 


Back to ‘Keri on Driving’ – Index



A Dedicated Camera Washer

Been saying this forever – if the camera lens is coated in road sludge, it’s no longer a camera (same with the safety aid sensors drivers rely on.)

So where is the washing solution? It’s here.

How it works:

When you clean the windshield, the camera is also cleaned – door opens, washer pops out and hoses down the lens, pops back in. During a test in Phoenix, it removed shaving cream.

Ford added it to their all-new 2015 Edge.

Nice one guys, sincerely.


Blog tag = cameras on cars

Keri on Driving columnSafety Aids are Overrated