Designing a Strong DRG and Graphic Signature

Know how there’s those kind of cars, you see one from a distance, it’s features can’t be made out but you can just tell – it’s a Whatever.

Design Speak: this vehicle has a strong DownRoad Graphic,
its Graphic Signature is solid.

Speaking with Kevin George – Ford’s Exterior Design Manager – we learn about the DRG, and how when confronted with an advancing object, the mind goes through “3 reads”, and how that fits with vehicle design.

Read it online at Autonet.

Favourite line:

Everything described above – this “graphic signature” – is happening during the day, but the designers also have to pull this off at night. 


Back to ‘Keri on Driving’ – Index



Comment with Facebook