How a Car is Conceived

Honda’s all-new HR-V goes on sale soon. During its launch in Miami a few weeks back, I interviewed Hayato Mori, Senior Manager of Product Planning, about how Honda dreamed it up.

I thought the process started with design, throw in a couple features and done – here is a new car that’s never before existed. I was very wrong. Research research research.

Read it online at Autonet.

Favourite line:

By now my eyes are rolling out of my head, “Hayato this is unreasonable! How can something be luxury inside, but for the lowest possible price?!” He just smiles, “that’s the game, Keri.”

Hayato and I.

You’ve met him before, when we talked about the differences between the original Civic and today’s: 1973 – When side mirrors were optional

Above is the presentation slide I’m talking about in the article. I’d have quit after this step, this is a dichotomy!  See last line of column.

Below is the all-new 2016 Honda HR-V.

Blog tag = Honda HR-V


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