Lincoln has been re-inventing their image, “we haven’t committed this much money or people to the brand in decades”, said Jim Farley, Executive VP of Global Marketing, Sales and Service, Lincoln.

This includes a brand new design studio, an all-new styling, and reverting to their original 1922 name, “The Lincoln Motor Company”.

I think it’s working, it’s classy, elegant.

The automaker is also focusing on improving their service. All their dealerships were renovated this year, and they hired the world’s best concierge organization – ‘Les Clefs d’Or’ of Paris France – to re-train all their sales staff.

Their all-new luxury crossover.

2.0L Turbo EcoBoost AWD – 240 hp & 270 ft.lbs
2.3L Turbo EcoBoost AWD – 275 hp & 300 ft.lbs

2015 Lincoln MKC starting at $39,940

See the 5 buttons running down the left of the screen? That’s the gear shift! It’s a new shift-by-wire system, which frees up a lot of space in the centre console area.  Here’s a video I made of the same system in the MKZ.

All soft-touch materials; sharp stitch lines on the doors; paddle shifters are standard; the wood detail is porous and gorgeous; transmission is a conventional auto not a CVT;  3 adaptive suspension settings (comfort / normal / sport); volume knobs NICE; and the liftgate is one piece of metal, formed by water, difficult to do, a Canadian company figured it out (AMINO in St. Thomas, Ontario).

Designed and engineered by the ladies!

Lisa Drake, Chief Engineer MKC and Soo Kang, MKC Chief Interior Designer

2015 Lincoln MKC on sale next summer.