The 6 Types of Car Features

How does an automaker decide which features to go into which model? To find out we speak with Tim Franklin, Nissan’s Head of Product Planning.

He explains it’s a balancing act among the 6 different types of features:

  1. Expected Features – Bluetooth
  2. Regulatory Features – daytime running lights
  3. Primary Features – keyless entry
  4. Proprietary Features – only one automaker offers these
  5. Subtle Features – seat comfort, soft-touch dash
  6. Canadian Features – heated side-mirrors

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And that’s how it came to be that the Versa Note is sold in Texas, with heated seats.


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