Narrowing their focus on the automotive industry, Google conducted a survey about how we shop for cars online. They then invited me to the Google office to share the findings.
Google noted that only 1/3 shoppers will buy a badge not on their initial list. And the average amount of time spent shopping is 28 days.
Read it online at Autonet.
Favourite line:
Only 43% of shoppers take a test drive? Way too low guys, get out there! What looks appealing online may fit your poorly. A feature you glossed over online, meanwhile, may become important in real life.
Remember – car shopping is supposed to be enjoyable! Plus, writing a cheque that large gives you a lot of power, so have fun with that.
Read about visiting Google here.
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