At what point does a regular vehicle become a luxury one?

It’s tough to pin down! In trying to find one defining element, instead I came up with a bunch of what it’s not –

• it’s not price,
• nor number of units sold,
• it’s not the type of gas it uses,
• it’s not the number of features it’s equipped with,
• nor the type of materials it’s finished with.

Plus! People’s benchmark of luxury can vary greatly.. what’s really nice to one may not to another, like – they’re happy with jewelry from People’s, I prefer Piaget.

Read it online at Autonet.

Favourite line:

The only argument that seems to hold is in regards to the one thing that can’t be held or touched – perception. Perhaps that’s it, then – luxury is defined by whoever’s advertising dollars are better at convincing us that something is high-end.

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