Car Badging and De-Badging

Mixup with the headline this week; that’s actually the file name HAHA

KOD – Keri on Driving
FTP = file transfer protocol

What these badges mean, and the thinking behind removing them completely.

Read it online at

Favourite line:

It’s funny that, of all the parts of a giant machine, it comes down to these tiny letters.

Here’s a bad photo of a good example of a de-badged car.

Nice and clean, eh.


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