It’s Buick’s all-new 2015 Regal.
They’re trying their guts out to delete the badge’s old-man-stigma, and have fully-refreshed most of their lineup.
The Regal is the family’s bratty youngster.
2014 Buick Regal
2.0 L Turbo
259 hp and 295 lb.-ft.
6-spd automatic / 6-spd manual
Starting at $34,895
Turbo comes standard and I repeat, comes in MANUAL.
The white is the standard Regal, the red is the sports version, the Regal GS.
Different dashes too – top is standard, bottom is GS.
There’s great detail in the interior’s finishings.
Look how the wood trim runs all the way across the dash.
Standard features include: heated seats and side mirrors, back up camera and rear pack assist, dual-zone automatic climate control, Cruise control, keyless entry, Bluetooth, SiriusXM and USB, all riding on 18″ aluminum wheels.
A clean, symmetrical interior.
For the longest time in China, if you drove a Buick you had arrived. Not a BMW or Benz… a Buick (the Emperor’s chose to be chauffeured in one is why.)
Top right – that’s a sharp door, and it doesn’t scream old man does it.
I was assigned to its launch in Cincinnati – review for the paper here, and here’s the Regal inside the world’s largest neon sign museum.
1 – it’s almost all large, hard buttons, none of this touch nonsense
2 – USB and power ports are easily accessible (you’d be surprised how often they’re not), cell sits on top
Buick is trying their guts out to re-invent themselves, add the Regal to your “To Test” list and give them a chance because…
… this is a sleeper of a sedan, built in Canada.