A little, now that I have some months under my belt.
This is one of our newsletters, the arrow is pointing to my headline.
That’s Nissan’s all-new Friend-ME, designed specifically for young men in China; here’s my Autonet article.
It’s not easy being a young guy in China, a Bālínghòu -A Chinese male born in the 80s.
They must follow a lot of rules imposed by their society, and most of them have no siblings, so time with friends is considered precious.
It’s a huge demographic, and that’s why Nissan is going after all 240 milion of them. This demographic thinks about cars in an all-new way, and will influence the way they’re built in the future.
Cool eh, especially the level of built-in internet connectivity.
I just don’t think the name translates from Mandarin so great:
Friend-ME = Mandarin Bālínghòu 八零后(simplified) or 八零後(traditional) translates directly into 80 After…. or After the 80’s.
Bā = 8
líng = 0
hòu = after/later
Still, I’m not totally comfortable talking as I do here on KeriBlog though, otherwise I’d have called it…
… the “Nissan ForeverAlone” ahaha comeON
