Jaguar’s #GoodToBeBad marketing campaign
is how a Jag is the perfect car for crime.
It’s in promotion of their F-TYPE. I wrote about it for the paper, here.
As the automaker says, “instincts are key, but some tricks can be taught.”
They even produced a video series which includes titles: how to “Sound Like a Villain,” “Drive Like a Villain,” how to have “Villainous Style,” and why it’s important to always “Have a Plan.”
I’ll add another topic:
“How to Cheat at Motorsports” – click here
Blog tag = F-TYPE
The Jaguar XKR
