Another Reason I Love Jaguar

During the recent Automotive News Europe Congress in England, Jaguar Land Rover’s CEO Ralf Speth gave a keynote presentation during which Mr. Speth said something rare and refreshing

… down with hybrids.

Specifically, he said:

“Customers are not impressed with it currently. Battery technology today is still too heavy, too expensive and the [power] density is too low,” he told Automotive News Europe following his keynote speech at the event. “As we learned at school, there’s this correlation between mass and energy and as long as this is not favorable, even if you recuperate, this is an issue.”

Source – Europe.AutoNews.com

Finally!  Been saying this for years – hybrids are a lateral move.

My column below states why; try to defeat my argument.

Can’t, too much logic.

(original post here – October 15, 2013)

 

 

Comment with Facebook

comments