Non-car nerds: Over the last year, Lincoln re-invented themselves, starting by reverting to its original 1922 name, The Lincoln Motor Company.

The cars got a fresh new design, look & feel.  So did the website. 

Les Clefs d’Or, the world’s premiere concierge service, was hired to re-train the entire sales staff, inside all the newly renovated dealerships.  What I like best about this re-invention, is the air of class they’re pumping in.

This MKZ was their first “tada! This is the new us” car.

The Lincoln MKZ Luxury Sedan
Starting at $37,460

Sharp, exacting lines, a very flat interior, a long roofline to a solid rear.

Huge panoramic roof, heated everything, LEDs, and all the driving aids, features and infotainment that’s expected in a luxury sedan.

Do you notice it?

Aside from that I forgot to wipe the screen, but notice what’s missing?

A gear shift.

Look to the right of the steering wheel, the buttons running down, those are Park, Drive, Neutral, I know!

The push button transmission is back!  Once in vogue back in 1960s, it’s here again.

Watch.

Neat eh.

The lack of gearbox beneath the shifter, is how the interior design is so clean and open.

There’s another fancy photo of this car, in my Auto Art Collection.

(Lincoln just launched their luxury SUV at the LA Auto Show, the Lincoln MKC)