Let’s say I want you to test my tires, versus my competitor’s.

Sure I’ll send you around the same track, in the same car, on comparable tires… except…

… I’ve secretly deflated the competitor’s tires, which ensures they under-perform and makes mine appear even better.

Learned this trick when BFGoodrich invited me to test their all-new g-Force COMP-2 A/S tires.

It was one of the first things they said in the morning press conference, ” go ahead and test ’em, we inflated everything identically.”

Over the years I’ve attended hundreds of press events, and never once have I heard a company be this upfront. That’s good integrity, nice one BFGoodrich.

Cool eh.

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See also – How to cheat at motor-sports