A Multi-Staged Attack Works Well

A Multi-Staged Attack – usually a phishing email, followed up by a phone call.

It works because like Michele says…

… “if it comes from more than one source, it must be true.”

The Attack

A call will come in, and a stranger will have a believable story that relies on the email they sent you.

What they’re asking of you won’t seem like a big a deal… maybe they’re seeking a little piece of information, or for you to perform a seemingly mundane task on their behalf.

The call will have a sense of urgency, a realistic reason why they need you to do something ASAP. It will seem logical.

The attacker will be slick with words, and you’ll start to feel like helping them

“People don’t want to be rude, it’s a social faux pas. This attack exploits our natural instinct to be helpful” says Michele.

The Defence

don’t click any links in the email they’re referring to

– ask yourself if the call is coming from an expected source?

– be the outgoing call

– buy yourself time. Say something like, “I’d happy to help, but you caught me in the middle of something. Let me finish it and I’ll call you right back, what’s your number?”

I can confirm the effectiveness of this attack.

Did this for years back in the early days of the internet – not for nefarious reasons, but for sales.  It was amazing how many strangers would take my call.

Chain of Events

Search for companies who would benefit from buying advertising on my site > copy/paste sales email that concludes with, “I’ll followup with you in a couple days” > send, then wait 2 days > phone them, “Hi it’s Keri, I’m calling to followup on the email I sent, sure I’ll hold for the manager thanks” > close sale

This has been Part 3/3 in a series with Michele Fincher of Social Engineer, Inc., a premier consulting and training company which specializes in the art and science of social engineering (SE.)

Meet Michele here

Blog tag = social engineering (25)

 

 

2 Favourite Jeep Concept Vehicles

Each year Jeep creates a collection of concept vehicles to showcase its skills, and the Mopar and Jeep Performance Parts that are available to buy.

For 2015, Jeep produced 7 concepts. They were then driven on the 49th Easter Jeep Safari, an annual week-long off-road adventure through the rugged trails of Moab, Utah.

Of the 7, these are my 2 favourites. Both are manual!

Jeep Chief

A nod back to the 1970s full-size Jeep Cherokee, with a surfer twist.

Powered by a 3.6 L Pentastar V6 engine, paired to a 6-speed manual transmission.

Bet this Chief would sell like crazy.

And people would lose their minds over the tiki-guy gearshift knob.

Jeep Staff Car

salute to Jeep’s military service vehicles.

That this one is my favourite should surprise no one.

Same engine as the Chief – a 3.6 L Pentastar V6, paired to a 6-speed manual transmission.

Looks old, but is all-new.

Spotted in Utah while I was there off-roading the 2015 Jeep Cherokee.

 

 

Heads-Up Display is Coming your Way – HUD

I don’t like most new auto technology – I think it encourages lazy, distracted driving – but HUD, oh I am SO into HUD.

HUD – Heads-Up Display – a holographic technology used to communicate information directly into the driver’s field of vision.

There’s 2 types of HUD. Both are visible in direct sunlight… somehow. It’s kind’ve amazing.

1 – Projection HUD

The image is projected through a lens in the windshield, making it appear like it’s floating above the hood directly in the driver’s vision.

Use the hard buttons to customize that image. As seen above – display the current radio station, which direction the vehicle is travelling, the posted speed limit, what the cruise control is set at, and navigation instructions appear here too.

2/6 of my last press cars had HUD. 

This 2016 Cadillac Escalade.

2 – Translucent Screen HUD

While HUD was once reserved for luxury vehicles, some automakers are bringing it down to entry-level cars, like the 2016 Mazda3.

The image is projected onto a screen located just below the driver’s field of vision. While still effective, usually this type isn’t as customizable as the projection HUD.

The added bonus though, is when the car is turned on the screen rises dramatically from the dash, like a fighter jet video game.

2016_Mazda3_HUD_KeriBlog

Mazda calls it which Active Driving Display.

Found on the 2016 Mazda3 GT (top trim.)

If the new car you’re buying offers HUD,
it’s worth the upgrade.

Learn more in my column – HUDs are Good