KeriBlog

Cars, Security & a Peek into my Life

Car PR Phrases that Make me Laugh

The first thing that happens at any car launch: we sit in a classroom-ish setting, and learn what’s new and happening.

PR people speak this unique language that makes me laugh.

My first exposure to it was during Buick’s 2013 Encore launch, and when they hit “thorax airbag” for the 3rd time, I lost it.

Here’s a few favourites:

– he’s a Conquest Customer

– the co-efficient is a hard one five

– the low-end response is excellent

– the Oscars of engine awards

– pump-less technology

– unexpected advancements (a favourite, because how is this even possible?)

 

 

Could a Scent Improve your Drive?

Many automakers believe so. Some add proprietary leather scents, others use systems to perfume the cabin.

Read it online at Autonet.

Read it below clockwise.

Favourite line:

Rolls Royce quietly perfumed the interiors of customer’s cars, and afterwards, the customers informed the auto shop that their car was returned “different, and better”.

***

This is the Mercedes‘ “active perfume system.”

And Ford’s recommended driving smells.

I strongly disagree with Basil.

***

Back to ‘Keri on Driving’ – Index

 

 

The Big Crash at the NASCAR Canadian Tire Series

Big crash on the last lap at the 1st race of the 2014 NASCAR Canadian Tire Series, held at Mosport.

That’s about 100 mph.

Ray Courtemanche Jr., of Montreal, and Canadian Touring Car Championship veteran Bob Attrell of Brampton, on Sunday, May 18 2014.

And see me flinch while filming? Ha.

And this is why people love NASCAR.

 

 

Rustye Number 9 in NASCAR

This past weekend I cheered on my friend Russ Bond, in his first NASCAR race.

He competed in the 1st race of 2014’s NASCAR Canadian Tire Series, held at Mosport.

Here he is mid-wave.

See the full wave here, which we find quite funny, but the internet does not, which makes no sense, and is like the ‘texting with this bear‘ thing all over again.

Non-car nerds: this is a tough race, because a NASCAR is designed to go around an oval track, left left left.

And this race is on a course which is clearly not, with a top speed of 260 km/h.

18th/30, probably would’ve been top 10 but for a small hiccup in the pits, ridiculously good.

Congratulations Russ!

If there ain’t rubbing, it ain’t racing.