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Read the Manual

Dec 24 2014

It’s basically a comic book about the sophisticated machine you own, written using a funny “legalese” type language.

Bet you learn something you’d no clue your car could do!
See 3rd last paragraph.

RTFM OMFG.

Read it online at Autonet.

Favourite line:

It’s the second most expensive object you own, why not invest time learning about it? 

***

 

Back to ‘Keri on Driving’ – Index

 

 

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Filed Under: Car Talk Tagged With: autonet, bmw, keri on driving, sun media

China will Soon Buy the Most Cars

Dec 23 2014

In about 3 years.

And see bottom left?

In just 6 years, SUV* sales are up almost 500%. They love SUVs there, so much.

 

* utility segment = SUV, example: Ford Explorer

 

 

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Filed Under: Car Talk Tagged With: ford

In Design, Millimetres Matter

Dec 18 2014

I chatted with Ford & Lincoln’s head designer Moray Callum, the gentleman who basically gives Ford its face.

We laughed lots, I say it’s great he’s bringing hard buttons back, turns out being an auto designer is a rather morbid job, and I asked what one thing makes him the most nuts.

Read it online at Autonet.

Favourite line:

5th paragraph – Moray’s metaphor on why millimetres matter – imagine altering a face in Photoshop, 8mm here and 6mm there and woah, a totally different face is looking back at you.

Second favourite: 

Moray: You still have to design for the idiot that doesn’t wear a seat belt.

Back to ‘Keri on Driving’ – Index

 

 

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Filed Under: Car Talk Tagged With: auto design, autonet, ford, keri on driving, lincoln, Moray Callum, sun media

Nissan has a “Hockey Stick Test”, Literally

Dec 18 2014

Part of the design process includes folding down the rear seats, and ensuring a hockey stick fits.

More about how Nissan Canadian-izes our cars here.

 

 

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Filed Under: Car Talk Tagged With: nissan

Contributing to Jaguar’s #GoodToBeBad Campaign

Dec 15 2014

Jaguar’s #GoodToBeBad marketing campaign
is how a Jag is the perfect car for crime.

It’s in promotion of their F-TYPE. I wrote about it for the paper, here.

As the automaker says, “instincts are key, but some tricks can be taught.”

They even produced a video series which includes titles: how to “Sound Like a Villain,” “Drive Like a Villain,” how to have “Villainous Style,” and why it’s important to always “Have a Plan.”

I’ll add another topic:
“How to Cheat at Motorsports” – click here

Blog tag = F-TYPE

The Jaguar XKR

 

 

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Filed Under: Car Talk Tagged With: #GoodToBeBad, F-TYPE, hat, jaguar

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