At what point does a regular vehicle become a luxury one?
It’s tough to pin down! In trying to find one defining element, instead I came up with a bunch of what it’s not –
- it’s not price,
- nor number of units sold,
- it’s not the type of gas it uses,
- it’s not the number of features it’s equipped with,
- nor the type of materials it’s finished with.
Plus! People’s benchmark of luxury can vary greatly.. what’s really nice to one may not to another, like – they’re happy with jewelry from People’s, I prefer Piaget.
Read it online at Autonet.
Favourite line:
The only argument that seems to hold is in regards to the one thing that can’t be held or touched – perception. Perhaps that’s it, then – luxury is defined by whoever’s advertising dollars are better at convincing us that something is high-end.
***
Back to ‘Keri on Driving’ – Index
