Jaguar’s #GoodToBeBad marketing campaign
is how a Jag is the perfect car for crime.

It’s in promotion of their F-TYPE. I wrote about it for the paper, here.

As the automaker says, “instincts are key, but some tricks can be taught.”

They even produced a video series which includes titles: how to “Sound Like a Villain,” “Drive Like a Villain,” how to have “Villainous Style,” and why it’s important to always “Have a Plan.”

I’ll add another topic:
“How to Cheat at Motorsports” – click here

Blog tag = F-TYPE

The Jaguar XKR