The first thing that happens at any car launch: we sit in a classroom-ish setting, and learn what’s new and happening.

PR people speak this unique language that makes me laugh.

My first exposure to it was during Buick’s 2013 Encore launch, and when they hit “thorax airbag” for the 3rd time, I lost it.

Here’s a few favourites:

– he’s a Conquest Customer

– the co-efficient is a hard one five

– the low-end response is excellent

– the Oscars of engine awards

– pump-less technology

– unexpected advancements (a favourite, because how is this even possible?)