It’s Buick’s all-new 2015 Regal.

They’re trying their guts out to delete the badge’s old-man-stigma, and have fully-refreshed most of their lineup.

The Regal is the family’s bratty youngster.

2014 Buick Regal
2.0 L Turbo
259 hp and 295 lb.-ft.
6-spd automatic / 6-spd manual
Starting at $34,895

Turbo comes standard and I repeat, comes in MANUAL.

The white is the standard Regal, the red is the sports version, the Regal GS.

Different dashes too – top is standard, bottom is GS.

There’s great detail in the interior’s finishings.

Look how the wood trim runs all the way across the dash.

Standard features include:  heated seats and side mirrors,  back up camera and rear pack assist, dual-zone automatic climate control, Cruise control, keyless entry, Bluetooth, SiriusXM and USB, all riding on 18″ aluminum wheels.

A clean, symmetrical interior.

For the longest time in China, if you drove a Buick you had arrived. Not a BMW or Benz… a Buick (the Emperor’s chose to be chauffeured in one is why.)

Top right – that’s a sharp door, and it doesn’t scream old man does it.

I was assigned to its launch in Cincinnati – review for the paper here, and here’s the Regal inside the world’s largest neon sign museum.

1 – it’s almost all large, hard buttons, none of this touch nonsense

2 – USB and power ports are easily accessible (you’d be surprised how often they’re not), cell sits on top

Buick is trying their guts out to re-invent themselves, add the Regal to your “To Test” list and give them a chance because…

… this is a sleeper of a sedan, built in Canada.