The all-new 2015 Lincoln MKC

Lincoln has been re-inventing their image, “we haven’t committed this much money or people to the brand in decades”, said Jim Farley, Executive VP of Global Marketing, Sales and Service, Lincoln.

This includes a brand new design studio, an all-new styling, and reverting to their original 1922 name, “The Lincoln Motor Company”.

I think it’s working, it’s classy, elegant.

The automaker is also focusing on improving their service. All their dealerships were renovated this year, and they hired the world’s best concierge organization – ‘Les Clefs d’Or’ of Paris France – to re-train all their sales staff.

Their all-new luxury crossover.

2.0L Turbo EcoBoost AWD – 240 hp & 270 ft.lbs
2.3L Turbo EcoBoost AWD – 275 hp & 300 ft.lbs

2015 Lincoln MKC starting at $39,940

See the 5 buttons running down the left of the screen? That’s the gear shift! It’s a new shift-by-wire system, which frees up a lot of space in the centre console area. Here’s a video I made of the same system in the MKZ.

All soft-touch materials; sharp stitch lines on the doors; paddle shifters are standard; the wood detail is porous and gorgeous; transmission is a conventional auto not a CVT; 3 adaptive suspension settings (comfort / normal / sport); volume knobs NICE; and the liftgate is one piece of metal, formed by water, difficult to do, a Canadian company figured it out (AMINO in St. Thomas, Ontario).

Designed and engineered by the ladies!