Car PR Phrases that Make me Laugh

The first thing that happens at any car launch: we sit in a classroom-ish setting, and learn what’s new and happening.

PR people speak this unique language that makes me laugh.

My first exposure to it was during Buick’s 2013 Encore launch, and when they hit “thorax airbag” for the 3rd time, I lost it.

Here’s a few favourites:

– he’s a Conquest Customer

– the co-efficient is a hard one five

– the low-end response is excellent

– the Oscars of engine awards

– pump-less technology

– unexpected advancements (a favourite, because how is this even possible?)



Opposite Ends of the Spectrum Day

First, I tested Ford’s 1.0L engine in their Fiesta, the smallest engine available to buy.

It which claims some of the best fuel economy out there, but was surprisingly feisty. Really.

My review will be online tomorrow morning at Autonet, and will blog it next week.

Any day with track time makes me so happy, and did okay out there today.

During the event, two of my Autonet teammates, David Miller and Jeff Voth, and I sent a message to our editor, Dan Barron.

Who responded with this photo.

I love my job.

(meet more of my team here, and David, we need to make you a tag around here.)

Then the opposite spectrum part: off to a party for an engine about 4x the size.

Transformed in 10 minutes, from track attire to party dress, inside the hotel bathroom. I should blog some of my tricks for this, have it down to a science. That dress is 10+ years old, doesn’t wrinkle, and when in doubt, wear a suit jacket.

Up to Aurora for the Porsche Macan launch,
hosted by Pfaff.

Fancy times, ladies were in full hair and makeup, I was still covered in track dust #MoreSpectrum

I can’t put my finger on why, it’s not just that they carry luxury badges, but Pfaff is one of the classiest dealerships. Will blog that event next week, too.

Then, this.

Further proof of what I always say

Thursday Night, best night of the week.

And the end.

I have to be up at 5am to keep the dream alive, TTY then.